✨ ✨ If you're ready to start taking amazing product photos and creating a strong visual presence and feel confident while doing it, these classes are for you. ✨✨
What even are business visuals? Are they even that important?
Business Visuals are any visual aspect of your business including but not limited to photographs, graphics, CTA buttons, and videos that are used in any aspect of your business.
This means they span across your website, social media accounts, course content, promotional material and so much more. They are everywhere and they are inescapable.
We are living in a digital world that is growing more and more cluttered while our audience is developing a shorter and shorter attention span. Grabbing their attention quickly and meaningfully is critical to stand out among your competitors.
✨ These masterclasses are going to show you exactly how to do that.✨
Do you relate to this?
Every time you photograph or create a graphic and you feel -
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a bubble of stress rising up?
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doubt creeps in on how good it is?
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uncertain on how to best present your work?
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you’re not reaching your engagement goals?
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you’re not getting the click rates or sales you think you should be?
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not reaching and connecting to the right people?
If you felt seen with any of the above statements these masterclasses are for you. It is time to get control over your composition and colour - the two biggest aspects of visual creation to you are confidently and easily connecting to the right people every time, and turning those people into customers.
What do I offer?
I offer these masterclasses as live digital classes as a guest speaker on conferences, business development courses or (soon) as pre-recorded classes you can view as an individual.
If you have a group, course or community and think they would benefit from elevating their images for social media including Instagram, Pinterest and their websites?
I offer 3 masterclasses that focus on exactly that. In my masterclasses, your students will learn exactly what they need to know to improve their images for the major online platforms in 3 targeted courses -
✨ 1. Colour Theory for Social Media
✨ 2. Captivating Composition that Converts and
✨ 3. SEO your Images
My Masterclasses
Colour is my secret weapon for standing out on crowded platforms, for connecting with the right audience, conveying the right emotion and just having more effective impactful images.
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93% of people buy based on visual appearance,
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RIPT (Clothing shop) changed their CTA button and increases sales by 6.3%
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94% of people remember what they see better than what they read
Can you answer these questions confidently?
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What colour should your ‘buy now’ buttons be?
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Should your CTA be the same colour as your brand colours?
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What colour should the background be to your product shots on Instagram
By the end of this masterclass you should be able to:
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Appreciate the impact of colour in your business visuals
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Read a colour wheel
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Choose which colours work well together and why (harmonies/palettes)
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and most importantly put all these skills to level up your business visuals!
What you get with this class:
1. 1hr 30min live presentation going through theory and practical information curated specifically to the needs of your audience
2. 30min live Q&A session
3. PDF booklet with notes and cheatsheets to allow instant application of new skills into your workflow
4. A fun and engaging experience that will benefit all who listen.
Cost: 250euros (buy 3 as a bundle for 600euros.)
Captivating Composition that converts viewers into followers and followers into customers.
Photography is a lot like crafting a story. We need to convey a narrative and we do this composition. Composition is how we arrange every element in the frame, including the choices we make to leave stuff out. You need to think of composition like a road map guiding the viewer through the image and informing them on how they should feel, think and react.
Can you answer these questions confidently?
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How can I lay out my props in a way that is creative and appealing but not distracting?
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How do I inspire viewers that my product is the perfect item for them?
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How can I show off my product so people don’t just like it, but actually buy it?
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What are the differences and the purpose of flat lays, close-ups, lifestyle shots and product shots?
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Can I use the same product shot on my webshop and on my social platforms?
By the end of this masterclass you should be able to:
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Describe and use the 12 + tools of composition
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Understand how humans view and interpret photos
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Confidently decide what style of product photos you should be using for the different platforms
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and most importantly connect to your ideal customers with powerful, effective images that inspire them to purchase.
What you get with this class:
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1hr 30min live presentation going through theory and practical information curated specifically to the needs of your audience
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30min live Q&A session
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PDF booklet with notes and cheatsheets to allow instant application of new skills into your workflow
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A fun and engaging experience that will benefit all who listen.
Cost: 250euros (buy 3 as a bundle for 600euros.)
We all know SEO is important, and hard to get it working for you. Visuals can be your secret to getting a boost in SEO with very little extra effort.
Including visuals can have a massive impact on your business KPIs including increased engagement and more memorable, shareable content. It improves brand awareness and can impact how people connect with you, your brand, and your product or service.
Visuals boost your ranking in three SEO key areas.
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Readability
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Time spent browsing the page
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Shareability of the page
But this class also looks at user experience and how to optimise that to give your clients the best possible experience which will keep them coming back again and again.
By the end of this masterclass you should be able to:
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Understand the importance of visuals to boost your SEO efforts
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Know the key steps to optimise each photo and image for SEO
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Know how to optimise user experience and engagement with images
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have an actionable plan moving forward on how to handle your images and graphics
What you get with this class:
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1hr live presentation going through theory and practical information curated specifically to the needs of your audience
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30min live Q&A session
-
PDF booklet with notes and cheatsheets to allow instant application of new skills into your workflow
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A fun and engaging experience that will benefit all who listen.
Cost: 200euros (buy 3 as a bundle for 600euros.)
Book a live class here
You can book a single class or book 3 as a bundle. To receive the bundle discount the three classes will need to be booked in one booking.
Just fill out the form below to indicate which classes you are interested in, when you would like the class held and whom you are hiring me to speak to. The more details you give about the opportunity the easier it will be to move forward!
I will be in touch as soon as my coffee brews to discuss working together.
Why me?
I view product photography as a love letter written by you to your future customers and it is so important to speak their language - visually speaking. The best way to do this is with colour and captivating composition.
Therefore I designed focused, targeted classes to help you do just that. This will not teach you the basics of photography but help you level up your photography and take it to the next level. I compare it to knowing how to write but now you are learning calligraphy.
Creating visuals shouldn't be stressful and I don't think learning how to create visuals should be boring. I am here to show you how to approach it in a way that is fun, stress-free, and leaves you feeling so excited to get your images out there.
I can't wait to help you feel proud of the images you take and for you to see the transformative power of a strong visual impression.
My previous students always praise my courses for their simple clear instructions, great troubleshooting examples, and fun practicals. I am so passionate that people find joy in their photographic process and people leave feeling confident with their camera. See their reviews here!
Photography can be extremely complicated but also to be honest not so much. It is my mission to help small business owners realise that it doesn't take too much to go from completely overwhelmed to achieving amazing images that are converting to sales.